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My Mission

To help people of all ages:

  • Free themselves of fear, anxiety and frustration.
  • Attract opportunities instead of pursuing them.
  • Find peace, joy and fulfillment in everyday living.
  • In doing so, live a life others desire.
  • Enrich future generations through their example.



I’m often asked how I gained the ability to live a life free of fear, anxiety and frustration. As with many of you, these insights came from having dealt with personal challenges. Despite the advantage of a very nurturing, encouraging home environment, I was a very shy, insecure child.

Lead a Life of CONFIDENCE highlights my journey from insecure child to gregarious, carefree adult including the missteps along the way.


A CPA by background, I’ve spent 3 years with a national firm, 17 years in CFO positions in a variety of industries and the past 25 in Furtwengler & Associates, Inc. helping businesses improve their bottom line. ¬†Raising prices is one of the simplest, most effective strategies I’ve employed.

I’ve had the good fortune to participate in the Missouri Quality Award program, Missouri’s version of the Baldrige Award and am an adjunct faculty member at the University of Missouri – St. Louis.


Based on the Strength Finder’s profile, my natural strengths are:

  • Strategic – the ability to quickly spot relevant patterns and issues.
  • Connectedness – the ability to see similarities in seemingly diverse situations.
  • Learner – an avid and eclectic learner.
  • Maximizer – the ability to transform something strong into something superb.
  • Activator – makes things happen by turning thoughts into actions.

I’m told that I have an uncanny ability to simplify seemingly complex situations and devise simple, inexpensive, easy-to-implement solutions to the problems people face.

For Fun

My wife and I enjoy camping, hiking, canoeing, scuba diving, reading and playing Dungeons & Dragons with our nephews.

Fields of Study

I believe strongly in an eclectic education.¬† With every field I explore I ask myself “What will I learn that will help my clients?”

I’ve gained useful insights from Brian Greene’s Fabric of the Cosmos, James Gleick’s Chaos: Making a New Science, Saul Alinsky’s Rules for Radicals and Joseph Badaracco, Jr.’s Leading Quietly.

My clients often express amazement at insights my education affords, the clarity with which I communicate those insights, the relevance to their particular situations and the contribution those insights make to their success.

Books Authored

Personal growth

Lead a Life of CONFIDENCE…free yourself of fear, anxiety and frustration.
Stand Out From The Crowd…without having people point and laugh.
One with the UNIVERSE…finding joy, peace and fulfillment in everyday living.

Business growth

Become a MAVERICK: Grow your business using the unconventional strategies of world-class companies.
Pricing for Profit
Brand Promise: What do your customers expect?
Psychographic Profiling: Sell more, more quickly, with less effort?
Making the EXCEPTIONAL Normal
The Uniqueness Myth…and other misconceptions that derail businesses
The 10-minute Guide to Performance Appraisals


TV Lindenwood University’s Business Roundtable
Bloomberg BusinessWeek
Harvard Management Communication Letter
Pricing Advisor newsletter
Mergers & Acquistions magazine
A variety of industry publications